If you run a business in Lublin and want to appear at the top of Google search results, Google Ads is one of the most powerful marketing tools available. With properly set up campaigns, you can reach potential customers exactly when they’re searching for your products or services. This guide explains how Google Ads works […]
Google Analytics 4 (GA4) and Google Ads are the power duo of modern marketing measurement. But many advertisers still struggle to connect them effectively — especially when trying to import custom conversions from Google Ads to GA4 or vice versa. In this guide, you’ll learn exactly how to import conversions between the two platforms, understand
How to Import Custom Conversion from Google Ads to GA4 — Step-by-Step Guide (2025) Read More »
In the era of Google Analytics 4 (GA4), understanding how visitors interact with your site is more important than ever. One metric you’ll want to get comfortable with is the ga4 bounce rate. This isn’t the same bounce rate you knew from Universal Analytics (UA). In this article you’ll learn exactly what GA4 defines as
GA4 Bounce Rate: How It’s Calculated, Where to Find It & How to Improve It Read More »
Migrating to Google Analytics 4 (GA4) is one of the most important transitions for any website owner or marketer today. Since Universal Analytics (UA) stopped processing new hits, moving to GA4 is essential to keep your data flowing and ensure accurate insights. GA4 migration isn’t just a technical task—it’s an opportunity to modernize your tracking
Complete GA4 Migration Guide: Step-by-Step Checklist to Migrate to Google Analytics 4 Read More »
Google Analytics 4 (GA4) continues to evolve, and as we move into 2025, custom reports have become even more powerful and flexible. Default reports in GA4 provide a general overview, but businesses often need deeper insights that align with their goals. That’s where custom reports come in. In this guide, you’ll learn everything about creating
If you’ve ever wondered, “Can I connect GA4 to Airtable?”, the answer is a resounding yes! Google Analytics 4 (GA4) gives you deep insights into your website or app’s performance, while Airtable helps you organize and visualize that data in flexible, spreadsheet-like tables. By connecting GA4 to Airtable, you can automatically pull key metrics like
Can I Connect GA4 to Airtable? A Complete Guide to Analytics Integration Read More »
